Career Explainer: What Does a Copywriter Do?

You could work as a copywriter in any industry you can imagine, including alternative energy, fashion, technology, media, waste management, space tourism, and more. Copywriters compose the words, phrases, taglines, sentences, and paragraphs that sell products and services. I started my writing career as a journalist, which is a common route to copywriting. For the past 15 years I’ve worked as a copywriter for a digital marketing agency and in-house marketing departments and also copywriter job as a freelancer. Copywriting is a fun career that offers day-to-day variety and collaboration. It requires a self-starter’s mindset, a love of language, and strong listening skills.

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• Content writing, on the other hand, refers to writing informational or editorial pages on websites, such as blog posts, article pages, or product pages.
• The purpose of copywriting is to persuade, inform, and capture the attention of potential customers — whether they’re readers or viewers.
• This guide is for anyone who wants to learn more about this exciting and lucrative industry.
• I’m in need of a dedicated researcher and scriptwriter for my Youtube vlog.
• Be sure to ask for a testimonial right after the successful completion of a project.

Social media is another area where effective copywriting is essential for a company’s content to stand out. These are simple prompts you see on websites on a daily basis, and they’re all forms of persuasive copywriting. Businesses around the world — both big and small — spend a lot of money on copywriting services each year. Learn how to find and work with the perfect freelance Article Rewriter for your content needs. Copywriting and content writing overlap and the roles are often confused. Submit up to three writing samples, so we can get an idea of your best work.

Types of Copywriting

• The writing is often medium or short form (e.g., the “Got Milk?” campaign) and has a clear, simple message meant to inspire action (e.g., milk is healthy, grab a gallon).
• Also, some copywriters choose to work directly for companies, which gives them the stability of a regular job.
• The future looks bright for copywriting — and those of us lucky enough to be part of the industry.
• It can also be used to build brand awareness, promote events or causes, educate customers about a product, and more.
• A. I write best when the research conclusions, strategy, and creative instructions are made clear to me.B.

The U.S. Bureau of Labor Statistics predicts a 2% decline in jobs for all writers and authors between 2019 and 2029. The emergence of artificial intelligence copywriting technology has raised concerns about the future of copywriting specifically. And as long as companies need to communicate the value of their product or service, they’ll need support from copywriters. Income for copywriters varies significantly based on what your experience level is, which geographic location you’re in, and whether you’re an employee or a freelancer. According to PayScale, the average salary for a copywriter is $53,154, but jumps to $63,055 in New York, while the average salary for a senior copywriter is $75,656 but only $63,465 in Phoenix. Experienced, in-demand copywriters can reach six or even seven figures.

Creative Copywriter

What this does NOT mean is that AI will somehow replace all copywriters and make the human touch obsolete. We explain the exact steps you’ll need to take in the how to become a copywriter chapter of this guide. Copywriting is a sought-after skill that businesses need to survive.

• So definitely work to hone your writing skills as you prepare for your career—and once you’re already in it.
• It’s not easy or simple, but landing those first freelance jobs will feel great and lead you to many more.
• The work still needs to be done, so that trend continues to create an endless supply of freelance writing jobs.
• You need to learn diverse subjects and industries quickly so you can write about them with confidence, which requires a blend of curiosity and tenacity on top of the ability to pinpoint relevant data.
• Take the web page below from Stitch Fix, a website that specializes in helping people find a fashion style that’s appropriate for them.
• “Copywriters who have a strong journalism or education background are often curious people who go the extra mile and enjoy finding a story in anything and everything.
• A vast number of opportunities are waiting for you, as long as you know where, and how, to look.

Take it from the thousands of members at AWAI — there’s no life like it. And for good reason… effective copy and content are essential for finding new customers and making sales. This guide is for anyone who wants to learn more about this exciting and lucrative industry. Marketing is an ever-changing field, so you’ll also want to be sure to keep up to date on marketing trends and emerging marketing technology as part of your ongoing professional development. Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.